Broker Referral Program

The Home Partners of America Broker Referral Program (BRP) supports brokers and teams that market and sell its Lease with a Right to Purchase Program to qualified prospects. The program provides an alternative path to homeownership.

MyBFF LeadPro

MyBFF LeadPro was designed to support real estate brokers and teams in their efforts to reach and qualify prospective renters / home buyers who qualify for the Home Partners of America Lease with a Right to Purchase Program. Through proven marketing and advertising tactics, MyBFF LeadPro manages the customer journey with you as consumers efficiently move through the digital sales funnel. Our job is to deliver qualified consumers to you so that you may close more deals.

Special Package Pricing:

Home Partners

Broker Referral Program

MyBFF LeadPro - CRM

$79

per month

  • 2,000 Emails
  • 500 Texts
  • Custom Number
  • Bulk Texts
  • Transaction Pipeline

MyBFF Digital Services

$250

per month

  • First 2 months complimentary

  • See Below for Full Service Description

The BRP Program is a package.

You must sign up for both in order to receive all of the benefits of membership.

Your BRP Package Includes

FB Business Manager Activation

  • Create and/or set-up Facebook Business page
  • Connect Business Manager
  • Troubleshoot any issues in support of the BRP program

Facebook Ads Development and Activation

  • Develop a best-in-class campaign strategy
  • Create/design Facebook ads
  • Pinpoint a hyper-targeted consumer audience in your local area

Facebook Ad

Optimization

  • Publish FB Ad Campaigns
  • Continuous monitoring of ad performance and effectiveness
  • Provide consultation on best practices
  • Continuously test newfound creative and copy to garner peak performance

Ongoing

Media Planning

  • Continuous consulting services to ensure long-term marketing success for your brokerage and your BRP effort.

MyBFF LeadPro

CRM Access

  • Create and Set up account
  • Integrate with Facebook
  • Set-up/Connect the BRP Drip Campaigns
  • Set-up/Connect the Custom Landing Page
  • Optimize your lead engagement
  • Create pipelines
  • Reporting

Brokerage’s Custom HPA Landing Page

  • Design template with your brand’s logo and colors
  • Create custom graphics based on branding
  • Publish landing page
  • Connect to the MyBFF LeadPro CRM

Implement HPA Drip Campaign

  • 20 touchpoint drip campaign
  • Combination of email, video and text campaign
  • Spanning across 9 months

Reporting

& Analytics

  • Fully transparent reporting dashboard that conveys real-time performance data based on your advertising efforts and drip campaign activities.